Marketing Attribution in Support of a Full-Funnel Strategy w/ Wayfair, , Tailored Brands
With each passing year, marketers can access more data to help them understand their marketing programs and audiences. But, does more data necessarily mean more efficient and effective full-funnel marketing? This session answers that question and breaks down today’s best practices for marketing attribution.
Elizabeth Krause, VP Digital, Speedo/Pentland Brands NA
Houman Akhavan, CMO, CarParts.com
Bob Sherwin, VP of Marketing, Wayfair
Suruchi Shukia, VP of Omnichannel Growth Marketing, Tailored Brands
Amanda Elam, CMO, Exponea
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